Privacy Policy

Effective date: June 1, 2025 | Last updated: March 2026 | Applies to: www.BRFlorida.com

Bernhardt Riley, PLLC (“Bernhardt Riley,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring transparency about how we collect, use, and share information when you interact with our website, forms, and related services. This Privacy Policy applies to www.BRFlorida.com and any related online intake, contact, or communication tools we use in connection with our marketing, lead nurturing, and client communication efforts.

Contents

1. Information we collect
2. How we use your information
3. How we share your information
4. Cookies & tracking
5. AI & automated messaging
6. SMS Communication
7. Data retention
8. Your privacy rights
9. Security
10. Third-party links
11. Changes to this policy
12. Contact us

1. Information we collect

a. Information you provide

Contact details (name, email address, phone number)
Case-related or inquiry information submitted through forms, calls, or chats
Communications and support inquiries
Billing or payment-related information (if applicable)

b. Automatically collected data

When you visit our website or use our online forms, we may automatically collect:

IP address and browser type
Device information
Website usage patterns via cookies and tracking tools (pages visited, time on site, referring URLs)

c. Call and communication data (including AI-assisted calls)

Call recordings and/or transcripts
Call metadata (duration, time, phone number dialed or received)
Interactions with our call handling systems, which may include AI-powered agents used to assist with intake, scheduling, or follow-up communications

2. How we use your information

We use the information we collect for the following purposes:

To respond to your inquiries and evaluate potential representation
To provide, manage, and improve our legal services and client communications
To operate and improve our website, contact forms, and communication systems
To communicate with you regarding appointments, reminders, updates, and service-related messages
To send marketing or promotional messages where you have given appropriate consent
To comply with legal and regulatory obligations
To improve the effectiveness of our intake and follow-up processes, including the use of anonymized or aggregated data to refine AI or automated tools we use

We do not sell your personal information.

We may share your information with:

Service providers and subcontractors who assist with hosting, analytics, CRM, communication platforms (including AI and calling tools), and technical support
Third-party communication platforms that help us place or receive calls, send texts, or manage intake, subject to their contractual and legal obligations
Legal authorities or regulators when required by law, court order, or subpoena
Business partners or vendors under appropriate confidentiality obligations when necessary to provide integrated services or support our operations

SMS & Mobile Data — Special Notice

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services used to operate our SMS program.

Information sharing with subcontractors that support our services — such as customer service providers and technology vendors — is permitted under appropriate confidentiality obligations. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Cookies & tracking technologies

We use cookies and similar tracking technologies to:

Analyze website traffic and user behavior
Remember user preferences and improve user experience
Support marketing and advertising efforts (including via third-party platforms)

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

5. AI and automated calling / messaging disclosure

We may use AI-assisted systems and automated tools to help manage calls, messages, and lead follow-up. All such communications:

Are intended to comply with the Telephone Consumer Protection Act (TCPA), FCC rules, and other applicable laws and regulations
Are only sent or placed with appropriate consent, where required
May be recorded and/or analyzed for quality assurance, training, compliance, and process improvement

You may opt out of marketing or automated communications at any time by replying STOP to any text message, or by contacting us directly using the information in Section 12 below. See our SMS Terms of Service for complete details on the SMS program.

6. SMS Communication

If you provide a phone number and check the corresponding opt-in box on a form on our website, Bernhardt Riley, PLLC may use that phone number to send you SMS (text) messages. Consent to receive SMS messages is entirely optional and is not required to submit a contact form, request a consultation, or receive legal services from the Firm.

a. What messages we send

Depending on which consent boxes you check, you may receive:

Transactional / client-care messages: responses to your inquiry, appointment confirmations and reminders, intake confirmations, document-request notifications, deadline reminders, and direct responses to questions you send us.
Marketing messages (only if you separately opt in): firm news and announcements, legal updates relevant to your practice area, event invitations, and general promotional information about our services.

You may opt in to one category, both, or neither.

b. How you opt out

You may cancel your SMS subscription at any time. Reply STOP (or CANCEL, UNSUBSCRIBE, QUIT, or END) to any message you receive from us. After you send STOP, you will receive a single confirmation message and no further SMS messages will be sent unless you re-subscribe. To re-subscribe, reply START or YES to a prior message or submit a new opt-in form on our website.

c. How you get help

Reply HELP to any message you receive from us for assistance. You may also contact us directly at (727) 275-9575 or info@brflorida.com.

d. Message frequency & carrier disclaimer

Message frequency varies based on your matter and your opt-in selections. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Delivery is subject to your carrier’s network availability and coverage.

e. How we handle your opt-in data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services used to operate our SMS program. Information sharing with subcontractors that support our services — such as customer service providers and technology vendors — is permitted under appropriate confidentiality obligations. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

f. We do not sell your personal information. See our SMS Terms of Service for full program details.

7. Data retention

We retain personal, communication, and call data only as long as necessary for the purposes described in this Privacy Policy, or as required by applicable law, ethical rules, and our professional obligations as a law firm.

8. Your privacy rights

Depending on your jurisdiction, you may have rights that include:

The right to access the personal data we hold about you
The right to request corrections or updates to your information
The right to request deletion of certain data, subject to legal and ethical retention obligations
The right to withdraw consent to marketing or certain types of processing
The right to request a copy of your data in a portable format, where applicable

To exercise these rights, please contact us using the details in Section 12 below. We may need to verify your identity before fulfilling your request.

9. Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Third-party links

Our website and communications may contain links to third-party websites or services. We are not responsible for the content, security, or privacy practices of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to this privacy policy

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this page indicates the date of the latest revision. Your continued use of our website or services after any changes are posted signifies your acceptance of the updated Privacy Policy.